How did you get into this?

Seems like a sentimental opportunity to post again. It’s been awhile… In a way today marks a year since my previous life ended and three years since the course of how I ate changed what I do with my life. Literally to the day.

Lots of people ask how did you get into this? And why I opened The Field Wholefoods. The simple answer is Ironman Triathlon and food. Ironman opened my thinking up, but the way I eat is why The Field Wholefoods was created.

Even as a kid I always wanted to do an Ironman, it never seemed daunting or unachievable. It was just a matter of when. So after active years at school and post schooling years of being a couch sportsperson and working in the advertising industry for 15 years, I took the first steps to doing it. Half marathon, full marathon, local triathlons, Ironman 70.3 and then Ironman (3.8km swim, 180km bike, 42km run). For me the goal was simple, do an Ironman in under 10 hours. That is what I thought was at the very edge of what I could mentally and physically do.

Food was fuel in the early days and it was a pretty standard Australian diet. But after doing a handful of Ironmans, a bunch of research (reading and talking to people) I thought I’d change the way I ate in order to reduce the amount of inflammation from food consumption.

Changing the way, I ate to a primarily plant based diet for a 3-4 month test period, netted a significant half marathon PB at The McLaren Vale Half Marathon. On legs that had ridden 160kms the day before. Plus, I recovered so quickly that I was ready to train the very next day. Something that would not have previously been possible. The improvement, the way I felt, the recovery between sessions was all down to the way I ate. A mate who had adopted a similar diet, had qualified for the Ironman World Championship in Kona, Hawaii. Qualification is really tough with only 2,000 spots offered every year. But Kona is something other people did, I really just wanted to go under 10 hours. That was the ultimate for me and any solid Ironman would be pretty happy with that sort of time.

The accumulation of the consistent training, learned training and racing experiences, and becoming ‘bloody hard’ meant that I achieved the goal of going sub 10, but the improvement was so significant that I ended up qualifying for Kona.


The truth is, I was following the same training program, the only thing that changed was my diet.

I’m not a dietitian. I don’t count calories. I don’t quantify the breakdown of carbs to protein to fat. I just eat real food every day. It works for me. And every day I learn a little more. I add different foods to the repertoire as I go. And I want my kids to not know any differently.

Today marks a year since I hung up the Ironman kit after the 2015 Ironman World Championship. There are lots of things that I miss, but The Field gives me a good reason to get up and see all of you. 


A healthy alternative to health foods.

By Andrew C

Australians are changing their eating habits and are demanding healthier and more nutritious food choices.

There are now all sorts of companies and even supermarket chains offering ready-to-eat meals designed to convince the consumer they're eating something healthy. The fact is, they're marginally better than the fast food rubbish offered by some takeaway restaurants. That said, those same fast food restaurants are jumping on the health bandwagon by attempting to provide their customers healthier menu options. Truth being told it's tokenism at best and how likely are they to become their number one seller?

For most people, though, making the switch to healthier, more nutritious food means eating more fresh fruit and vegetables and leaner meat. However, while doing this will certainly go a long way to improving their health, most don't realise that it's mainly packaged foods which does damage to their waistlines as well as their wallets.

Switching to wholefoods as part of a nutritionally balanced diet means that you're giving your body the best chance of taking in the nutrients it needs without all the chemicals and preservatives. Wholefoods include a range of foods like nuts, seeds, grains, dried fruit, flours, beans and legumes, honey, oils to name just a few.

And while making the switch is appealing, what's on offer at supermarkets is, at best, limited and often expensive.

The Field Wholefoods is an excellent source of wholefoods where you can buy from a range of high-quality foods in bulk.

The great advantage of buying food this way is that you're not limited to what manufacturers decide to pre-pack based on their machinery and profit margins. You only buy what you need, whether it's just a few grams or a few kilos.

The Field Wholefoods only sell quality Australian made, organic and specially sourced foods from around the world. And if we don't have what you need, we'll get it in for you.

The other great thing about buying food this way is that you're not encumbered by bulky packaging that you then have to try and get rid of. Our bulk foods are bought with minimal packaging, and although we have plain brown paper bags for you to use and reuse, we encourage you to bring your own containers to help save both the environment and yourself some money.

The Field Wholefoods also offers a range of protein powders and ready-to-eat energy bars and balls designed for the athlete wanting to increase their performance.

For more information about wholefoods, and tips or to chat with someone who knows what it takes to compete at the elite level sport, drop in and talk to me at The Field Wholefoods, 158 King William Road, Hyde Park.